DBC for Vehicle Finance Live Debate – 27.04.17

The inaugural DBC for Vehicle Live Debate was held on Thursday 27th April at the Law Society, London. 

The topic for this debate was: “How can you use digital technology to create a relationship with your customers?

Discussion points included:

  • What are the benefits of creating a digital relationship with your customer?
  • Has the vehicle finance industry historically been any good at creating relationships with its customers?
  • How successful has the industry been at implementing technologies to create a relationship with its customers?
  • What would you consider ‘best practise’ in this regard?
  • What are some examples, both from within and from outside of vehicle finance, which companies could look to?
  • How do you determine what are appropriate ‘touch points’ with a customer, and when are they?
  • Is there a risk that too much contact with a customer could alienate them? How often is too often?
  • Is there a difference between captives and independent lenders in the importance of this, or in the method they should go about it?
17 May 2017

The inaugural DBC for Vehicle Live Debate was held on Thursday 27th April at the Law Society, London. 

The topic for this debate was: “How can you use digital technology to create a relationship with your customers?

Discussion points included:

  • What are the benefits of creating a digital relationship with your customer?
  • Has the vehicle finance industry historically been any good at creating relationships with its customers?
  • How successful has the industry been at implementing technologies to create a relationship with its customers?
  • What would you consider ‘best practise’ in this regard?
  • What are some examples, both from within and from outside of vehicle finance, which companies could look to?
  • How do you determine what are appropriate ‘touch points’ with a customer, and when are they?
  • Is there a risk that too much contact with a customer could alienate them? How often is too often?
  • Is there a difference between captives and independent lenders in the importance of this, or in the method they should go about it?