The DBC for Vehicle Finance Live Debate: How can you use digital technology to create a relationship with your customers?

Our topic on this occasion was: How can you use digital technology to create a relationship with your customers?

Read about the Live Debate and download the opinion piece by David Webber now.

 Discussion points included:

  • What are the benefits of creating a digital relationship with your customer?
  • Has the vehicle finance industry historically been any good at creating relationships with its customers?
  • How successful has the industry been at implementing technologies to create a relationship with its customers?
  • What would you consider ‘best practise’ in this regard?
  • What are some examples, both from within and from outside of vehicle finance, which companies could look to?
  • How do you determine what are appropriate ‘touch points’ with a customer, and when are they?
  • Is there a risk that too much contact with a customer could alienate them? How often is too often?
  • Is there a difference between captives and independent lenders in the importance of this, or in the method they should go about it?

Our panel for this debate:

The debate was chaired by Jonathan Minter, Editor, Motor Finance and Chair of the DBC for Vehicle Finance. Jonathan was joined by:

  • Hugh Dickerson, Senior Industry Head, Automotive, Google
  • James McGee, Managing Director, Northridge Finance
  • Jonny Combe, General Manager, Product & Channel Development, BMW Group Financial Services
  • Spencer Halil, Director, ALPHERA Financial Services
  • David Webber, Managing Director, Intelligent Environments

Location:

The Law Society, London WC2A 1PL

Our topic on this occasion was: How can you use digital technology to create a relationship with your customers?

Read about the Live Debate and download the opinion piece by David Webber now.

 Discussion points included:

  • What are the benefits of creating a digital relationship with your customer?
  • Has the vehicle finance industry historically been any good at creating relationships with its customers?
  • How successful has the industry been at implementing technologies to create a relationship with its customers?
  • What would you consider ‘best practise’ in this regard?
  • What are some examples, both from within and from outside of vehicle finance, which companies could look to?
  • How do you determine what are appropriate ‘touch points’ with a customer, and when are they?
  • Is there a risk that too much contact with a customer could alienate them? How often is too often?
  • Is there a difference between captives and independent lenders in the importance of this, or in the method they should go about it?

Our panel for this debate:

The debate was chaired by Jonathan Minter, Editor, Motor Finance and Chair of the DBC for Vehicle Finance. Jonathan was joined by:

  • Hugh Dickerson, Senior Industry Head, Automotive, Google
  • James McGee, Managing Director, Northridge Finance
  • Jonny Combe, General Manager, Product & Channel Development, BMW Group Financial Services
  • Spencer Halil, Director, ALPHERA Financial Services
  • David Webber, Managing Director, Intelligent Environments

Location:

The Law Society, London WC2A 1PL