How can financial institutions increase their profitability by better targeting more profitable digitally engaged customers?

82% of customers cite digital provision as a major factor when choosing among financial institutions. But many, especially Generation Y customers, have expressed their dissatisfaction with customer service and their banks’ ability to meet their needs and expectations.

In this white paper, Simon Cadbury, Head of Strategy and Innovation explores:

  • The effect of digital-only challengers
  • Why customers are unhappy
  • The current state of banking digitisation, and
  • How to “do digital” well

DOWNLOAD WHITE PAPER

Download free banking white paper

By Simon Cadbury
06 Sep 2016

82% of customers cite digital provision as a major factor when choosing among financial institutions. But many, especially Generation Y customers, have expressed their dissatisfaction with customer service and their banks’ ability to meet their needs and expectations.

In this white paper, Simon Cadbury, Head of Strategy and Innovation explores:

  • The effect of digital-only challengers
  • Why customers are unhappy
  • The current state of banking digitisation, and
  • How to “do digital” well

DOWNLOAD WHITE PAPER