Simon Cadbury

Director of Strategy, Marketing and Innovation

Simon is a product marketer and strategist with almost 20 years’ experience working for a range of major international brands. Simon’s role is to set and deliver the company’s mid and long term strategy, overall responsibility for marketing, alongside being tasked with oversight of the roadmap for Interact (the company’s core product offering),

Simon joined in 2013 from Lloyds Banking Group where he was responsible for payments and also sat on the Credit Card divisions leadership team. Prior to this he worked on the launch of a number of firsts in new technology – the Blackberry (BT Cellnet), BT Openzone (BT Retail), 3G Live! (Vodafone Australia) and Sky HD (BSKYB).

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